Sablebourne Intelligence Suite

AI Brand Portrayal Tracker

Tracking Nike

69 tracked queries · 276 deterministic fixture runs · last refreshed Apr 20, 2026, 9:48 AM

Active Queries

69

Total Runs

276

Weighted Visibility Index

79

0–100 scale

Mention Rate

100%

Queries where Nike appears

First-Mention Rate

99%

Nike mentioned first

Owned Source Penetration

91%

Runs citing owned domains

Visibility Trend (30 days)

WVI Mention Rate

Visibility by Category

Category Performance

CategoryVisibility ScoreMention RateFirst MentionAbsence RateQueries
Direct Brand
84
100%100%0%7
Performance & Innovation
80
100%100%0%7
Footwear & Product Choice
75
100%100%0%7
Style & Culture
80
100%100%0%6
Value & Price Perception
79
100%100%0%6
Sustainability & Ethics
79
100%100%0%6
Comparisons
80
100%89%0%9
Running & Training
76
100%100%0%7
Basketball & Athlete
78
100%100%0%6
Skepticism & Criticism
79
100%100%0%8

Performance by Query Style

Structured research-style prompts vs. consumer-voice natural questions

Structured

47 queries

79

Mention

100%

First

100%

Absent

0%

Consumer voice

22 queries

80

Mention

100%

First

95%

Absent

0%

Top Domains (latest runs)

nike.com
160
runnersworld.com
35
runrepeat.com
25
investors.nike.com
22
believeintherun.com
18
forbes.com
14
reddit.com
11
sneakernews.com
9
about.nike.com
9
runningwarehouse.com
8

Source Type Mix

500 total sources

What you're looking at

Deterministic LLM brand intelligence

This demo uses fixture Claude responses processed through the same analysis, scoring and recommendation engines Sablebourne uses in production. Swap the brand profile to track any brand.