AI Brand Portrayal Tracker
Active Queries
Total Runs
Weighted Visibility Index
0–100 scale
Mention Rate
Queries where Nike appears
First-Mention Rate
Nike mentioned first
Owned Source Penetration
Runs citing owned domains
Visibility Trend (30 days)
Visibility by Category
Category Performance
| Category | Visibility Score | Mention Rate | First Mention | Absence Rate | Queries |
|---|---|---|---|---|---|
| Direct Brand | 100% | 100% | 0% | 7 | |
| Performance & Innovation | 100% | 100% | 0% | 7 | |
| Footwear & Product Choice | 100% | 100% | 0% | 7 | |
| Style & Culture | 100% | 100% | 0% | 6 | |
| Value & Price Perception | 100% | 100% | 0% | 6 | |
| Sustainability & Ethics | 100% | 100% | 0% | 6 | |
| Comparisons | 100% | 89% | 0% | 9 | |
| Running & Training | 100% | 100% | 0% | 7 | |
| Basketball & Athlete | 100% | 100% | 0% | 6 | |
| Skepticism & Criticism | 100% | 100% | 0% | 8 |
Top Opportunities
High-priority queries with weak performance
Are Nike shoes less durable than they used to be?
Critical
are nike running shoes all hype or actually good
Critical
Why are Nike collaborations so popular?
High
nike used to feel aspirational, now it feels generic
High
is new balance beating nike right now
High
Is Nike good for trail running?
High
Movers
Improving ↑
Performance by Query Style
Structured research-style prompts vs. consumer-voice natural questions
Structured
47 queries
Mention
100%
First
100%
Absent
0%
Consumer voice
22 queries
Mention
100%
First
95%
Absent
0%
Top Domains (latest runs)
Source Type Mix
What you're looking at
Deterministic LLM brand intelligence
This demo uses fixture Claude responses processed through the same analysis, scoring and recommendation engines Sablebourne uses in production. Swap the brand profile to track any brand.