Category	Visibility Score	Mention Rate	First Mention	Absence Rate	Queries
Direct Brand	78	100%	71%	0%	7
Performance & Innovation	74	100%	56%	0%	9
Footwear & Product Choice	76	100%	100%	0%	9
Style & Culture	71	100%	100%	0%	9
Value & Price Perception	78	100%	100%	0%	8
Sustainability & Ethics	82	100%	100%	0%	8
Comparisons	77	100%	100%	0%	13
Running & Training	78	100%	100%	0%	9
Basketball & Athlete	84	100%	100%	0%	6
Skepticism & Criticism	71	100%	100%	0%	11

Top Opportunities

High-priority queries with weak performance

Is Nike still the leading sportswear brand?

Direct BrandNo owned src

Critical

Is Nike overhyped?

Skepticism & CriticismNo owned src

Critical

Nike vs Adidas

ComparisonsNo owned src

Critical

Nike vs ASICS for marathon training

ComparisonsNo owned src

Critical

What technology does Nike use in running shoes?

Performance & InnovationNo owned src

Critical

Is Nike losing relevance?

Skepticism & CriticismNo owned src

Critical

Has Nike quality gone down?

Skepticism & CriticismNo owned src

Critical

Are Nike shoes less durable than they used to be?

Skepticism & CriticismNo owned src

Critical

Movers

Run queries multiple times to see movers.

Performance by Query Style

Structured research-style prompts vs. consumer-voice natural questions

Structured

62 queries

Mention

100%

First

92%

Absent

Consumer voice

27 queries

Mention

100%

First

96%

Absent

Top Domains (latest runs)

sneakernews.com

runrepeat.com

en.wikipedia.org

runnersworld.com

hypebeast.com

highsnobiety.com

complex.com

nike.com

footlocker.com

finishline.com

Source Type Mix

300 total sources

Source Intelligence by Provider

Combined view above; per-target source mix below

claude:claude-sonnet-4-6

219 sources

Owned

Top type

review

sneakernews.com42

runrepeat.com37

runnersworld.com25

en.wikipedia.org24

hypebeast.com18

openai:gpt-4o

81 sources

Owned

10%

Top type

review

runrepeat.com18

sneakernews.com17

hypebeast.com9

en.wikipedia.org8

highsnobiety.com7

Prioritized Recommendations

1 action identified

Owned source penetration too low

highOwned Source Strengthening

Owned sources absent from 51% of sourced queries. Invest in citable owned content and editorial links back to owned depth.

Why this recommendation

Only 49% of sourced queries include an owned domain.

▸ View evidence

{
  "patternDescription": "Owned source absent in majority of sourced queries",
  "aggregationPolicy": "combined_latest_per_query_provider_model",
  "targets": [
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    "openai:gpt-4o"
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    "general_comp_03__claude__claude_sonnet_4_6__fixture_2",
    "nike_comp_04__claude__claude_sonnet_4_6__fixture_2",
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    "nike_style_05__claude__claude_sonnet_4_6__fixture_2",
    "nike_direct_06__claude__claude_sonnet_4_6__fixture_2",
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  ]
}

Confidence: high· Source authority· 91 evidence points

What you're looking at

Deterministic LLM brand intelligence

This demo uses fixture model responses processed through the same analysis, scoring and recommendation engines Sablebourne uses in production. Swap the brand profile to track any brand.

Methodology About demo →