Recommended Actions
161 recommendations
Sustainability & ethics narrative under pressure
Sustainability or ethical-concern framing surfaces across 9 queries. Without counter-evidence, this becomes the dominant narrative.
Why this recommendation
High — trust erosion compounds quickly for global brands and is slow to repair.
▸ View evidence
{
"patternDescription": "Publish concrete, measurable sustainability evidence with independent verification where possible. | Create a transparent progress tracker page that LLMs can cite. | Partner with credible editorial outlets to cover genuine progress moments. | Address the most-cited criticisms head-on with specific, dated responses.",
"aggregationPolicy": "combined_latest_per_query_provider_model",
"targets": [
"claude:claude-sonnet-4-6",
"openai:gpt-4o"
],
"affectedRunIds": [
"general_skep_03__openai__gpt_4o__fixture_2",
"nike_skep_08__openai__gpt_4o__fixture_2",
"general_sust_02__openai__gpt_4o__fixture_2",
"nike_skep_05__openai__gpt_4o__fixture_2",
"nike_skep_04__openai__gpt_4o__fixture_2",
"general_skep_02__openai__gpt_4o__fixture_2",
"nike_skep_03__openai__gpt_4o__fixture_2",
"nike_sust_02__openai__gpt_4o__fixture_2",
"nike_sust_01__openai__gpt_4o__fixture_2",
"general_skep_02__claude__claude_sonnet_4_6__fixture_2",
"general_skep_03__claude__claude_sonnet_4_6__fixture_2",
"general_sust_02__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_01__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_03__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_02__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_04__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_05__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_08__claude__claude_sonnet_4_6__fixture_2"
]
}Price / value perception cluster
Expensive framing appears in 50 queries. Premium pricing is being noticed without the proof that justifies it.
Why this recommendation
Medium-High — price skepticism in AI answers bleeds into purchase decisions and sharpens switching behaviour.
▸ View evidence
{
"patternDescription": "Publish performance and durability data that substantiates premium pricing. | Develop a cost-per-use / longevity argument distributed across owned and retailer channels. | Run messaging audits on flagship product pages to ensure the value story is legible. | Work with athletes and creators to surface proof-of-performance stories.",
"aggregationPolicy": "combined_latest_per_query_provider_model",
"targets": [
"claude:claude-sonnet-4-6",
"openai:gpt-4o"
],
"affectedRunIds": [
"general_skep_03__openai__gpt_4o__fixture_2",
"nike_value_02__openai__gpt_4o__fixture_2",
"general_run_02__openai__gpt_4o__fixture_2",
"nike_product_01__openai__gpt_4o__fixture_2",
"nike_skep_08__openai__gpt_4o__fixture_2",
"general_comp_04__openai__gpt_4o__fixture_2",
"nike_run_07__openai__gpt_4o__fixture_2",
"nike_direct_01__openai__gpt_4o__fixture_2",
"nike_skep_07__openai__gpt_4o__fixture_2",
"nike_direct_02__openai__gpt_4o__fixture_2",
"nike_run_01__openai__gpt_4o__fixture_2",
"general_shoe_02__openai__gpt_4o__fixture_2",
"nike_skep_06__openai__gpt_4o__fixture_2",
"general_sust_02__openai__gpt_4o__fixture_2",
"nike_direct_04__openai__gpt_4o__fixture_2",
"general_skep_01__openai__gpt_4o__fixture_2",
"nike_direct_05__openai__gpt_4o__fixture_2",
"nike_comp_06__openai__gpt_4o__fixture_2",
"nike_skep_05__openai__gpt_4o__fixture_2",
"nike_direct_07__openai__gpt_4o__fixture_2",
"general_shoe_01__openai__gpt_4o__fixture_2",
"general_comp_03__openai__gpt_4o__fixture_2",
"nike_skep_04__openai__gpt_4o__fixture_2",
"nike_product_07__openai__gpt_4o__fixture_2",
"nike_comp_01__openai__gpt_4o__fixture_2",
"general_skep_02__openai__gpt_4o__fixture_2",
"nike_value_03__openai__gpt_4o__fixture_2",
"nike_skep_03__openai__gpt_4o__fixture_2",
"nike_skep_02__openai__gpt_4o__fixture_2",
"nike_sust_02__openai__gpt_4o__fixture_2",
"general_run_01__openai__gpt_4o__fixture_2",
"nike_skep_01__openai__gpt_4o__fixture_2",
"nike_sust_01__openai__gpt_4o__fixture_2",
"nike_value_06__openai__gpt_4o__fixture_2",
"nike_value_01__openai__gpt_4o__fixture_2",
"nike_value_05__openai__gpt_4o__fixture_2",
"nike_product_04__openai__gpt_4o__fixture_2",
"nike_value_04__openai__gpt_4o__fixture_2",
"nike_run_07__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_02__claude__claude_sonnet_4_6__fixture_2",
"nike_value_05__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_01__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_06__claude__claude_sonnet_4_6__fixture_2",
"general_skep_01__claude__claude_sonnet_4_6__fixture_2",
"nike_product_04__claude__claude_sonnet_4_6__fixture_2",
"general_skep_02__claude__claude_sonnet_4_6__fixture_2",
"general_skep_03__claude__claude_sonnet_4_6__fixture_2",
"general_sust_02__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_01__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_02__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_01__claude__claude_sonnet_4_6__fixture_2",
"nike_product_07__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_03__claude__claude_sonnet_4_6__fixture_2",
"nike_value_02__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_02__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_04__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_05__claude__claude_sonnet_4_6__fixture_2",
"nike_product_01__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_07__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_08__claude__claude_sonnet_4_6__fixture_2",
"general_run_01__claude__claude_sonnet_4_6__fixture_2",
"nike_run_01__claude__claude_sonnet_4_6__fixture_2",
"general_run_02__claude__claude_sonnet_4_6__fixture_2",
"nike_value_04__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_06__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_03__claude__claude_sonnet_4_6__fixture_2",
"general_comp_04__claude__claude_sonnet_4_6__fixture_2",
"nike_value_01__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_07__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_01__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_02__claude__claude_sonnet_4_6__fixture_2",
"nike_value_03__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_05__claude__claude_sonnet_4_6__fixture_2",
"nike_value_06__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_04__claude__claude_sonnet_4_6__fixture_2"
]
}Specialist competitors leading performance-running queries
Specialist running brands are leading or crowding 4 performance-running queries. Category leadership is eroding at the specialist edge.
Why this recommendation
High — running is a proof category that shapes perception across the broader performance portfolio.
▸ View evidence
{
"patternDescription": "Double down on proof-of-performance content: marathon data, carbon-plate technology stories, pro-athlete racing results. | Commission head-to-head editorial reviews against specialist leaders. | Invest in running creator and club ecosystem seeding. | Publish technical depth on owned pages so running content is citable, not just commerce.",
"aggregationPolicy": "combined_latest_per_query_provider_model",
"targets": [
"claude:claude-sonnet-4-6",
"openai:gpt-4o"
],
"affectedRunIds": [
"nike_perf_06__openai__gpt_4o__fixture_2",
"nike_perf_03__openai__gpt_4o__fixture_2",
"general_shoe_03__openai__gpt_4o__fixture_2",
"general_shoe_04__openai__gpt_4o__fixture_2",
"general_shoe_04__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_06__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_03__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_03__claude__claude_sonnet_4_6__fixture_2"
]
}Owned source gap across brand & comparison queries
43 brand, innovation, and comparison queries cite sources but none from owned domains. Third-party content exclusively shapes these answers.
Why this recommendation
High — owned source absence means the brand has no direct voice in answers where it should be authoritative.
▸ View evidence
{
"patternDescription": "Build citable depth on owned pages for brand-innovation and comparison topics. | Improve structured headings, clear framing, and machine-readability. | Invest in editorial placements that link back to owned explainers.",
"aggregationPolicy": "combined_latest_per_query_provider_model",
"targets": [
"claude:claude-sonnet-4-6",
"openai:gpt-4o"
],
"affectedRunIds": [
"nike_perf_07__openai__gpt_4o__fixture_2",
"general_comp_04__openai__gpt_4o__fixture_2",
"nike_perf_06__openai__gpt_4o__fixture_2",
"nike_direct_01__openai__gpt_4o__fixture_2",
"nike_perf_05__openai__gpt_4o__fixture_2",
"nike_direct_02__openai__gpt_4o__fixture_2",
"nike_perf_04__openai__gpt_4o__fixture_2",
"nike_direct_03__openai__gpt_4o__fixture_2",
"nike_comp_09__openai__gpt_4o__fixture_2",
"nike_perf_03__openai__gpt_4o__fixture_2",
"nike_direct_04__openai__gpt_4o__fixture_2",
"nike_comp_08__openai__gpt_4o__fixture_2",
"nike_perf_02__openai__gpt_4o__fixture_2",
"nike_comp_07__openai__gpt_4o__fixture_2",
"nike_direct_05__openai__gpt_4o__fixture_2",
"nike_comp_06__openai__gpt_4o__fixture_2",
"nike_perf_01__openai__gpt_4o__fixture_2",
"nike_direct_06__openai__gpt_4o__fixture_2",
"nike_comp_05__openai__gpt_4o__fixture_2",
"nike_comp_04__openai__gpt_4o__fixture_2",
"nike_direct_07__openai__gpt_4o__fixture_2",
"nike_comp_03__openai__gpt_4o__fixture_2",
"general_comp_03__openai__gpt_4o__fixture_2",
"nike_comp_02__openai__gpt_4o__fixture_2",
"nike_comp_01__openai__gpt_4o__fixture_2",
"general_shoe_03__openai__gpt_4o__fixture_2",
"general_comp_02__openai__gpt_4o__fixture_2",
"general_shoe_04__openai__gpt_4o__fixture_2",
"general_comp_01__openai__gpt_4o__fixture_2",
"nike_comp_02__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_04__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_03__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_02__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_01__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_06__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_03__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_09__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_08__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_07__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_07__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_05__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_06__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_04__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_03__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_05__claude__claude_sonnet_4_6__fixture_2",
"general_comp_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_02__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_02__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_03__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_04__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_04__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_07__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_06__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_05__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_03__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_04__claude__claude_sonnet_4_6__fixture_2"
]
}Owned source penetration too low
Owned sources absent from 51% of sourced queries. Invest in citable owned content and editorial links back to owned depth.
Why this recommendation
Only 49% of sourced queries include an owned domain.
▸ View evidence
{
"patternDescription": "Owned source absent in majority of sourced queries",
"aggregationPolicy": "combined_latest_per_query_provider_model",
"targets": [
"claude:claude-sonnet-4-6",
"openai:gpt-4o"
],
"affectedRunIds": [
"general_skep_03__openai__gpt_4o__fixture_2",
"nike_bball_05__openai__gpt_4o__fixture_2",
"nike_product_03__openai__gpt_4o__fixture_2",
"nike_bball_04__openai__gpt_4o__fixture_2",
"nike_style_03__openai__gpt_4o__fixture_2",
"nike_value_02__openai__gpt_4o__fixture_2",
"nike_bball_03__openai__gpt_4o__fixture_2",
"nike_product_02__openai__gpt_4o__fixture_2",
"general_run_02__openai__gpt_4o__fixture_2",
"nike_style_02__openai__gpt_4o__fixture_2",
"nike_bball_02__openai__gpt_4o__fixture_2",
"nike_product_01__openai__gpt_4o__fixture_2",
"nike_perf_07__openai__gpt_4o__fixture_2",
"nike_bball_01__openai__gpt_4o__fixture_2",
"nike_skep_08__openai__gpt_4o__fixture_2",
"general_comp_04__openai__gpt_4o__fixture_2",
"nike_run_07__openai__gpt_4o__fixture_2",
"nike_product_05__openai__gpt_4o__fixture_2",
"nike_perf_06__openai__gpt_4o__fixture_2",
"nike_run_06__openai__gpt_4o__fixture_2",
"nike_style_06__openai__gpt_4o__fixture_2",
"general_culture_03__openai__gpt_4o__fixture_2",
"nike_direct_01__openai__gpt_4o__fixture_2",
"nike_run_05__openai__gpt_4o__fixture_2",
"nike_perf_05__openai__gpt_4o__fixture_2",
"nike_skep_07__openai__gpt_4o__fixture_2",
"nike_run_04__openai__gpt_4o__fixture_2",
"nike_direct_02__openai__gpt_4o__fixture_2",
"general_run_03__openai__gpt_4o__fixture_2",
"nike_perf_04__openai__gpt_4o__fixture_2",
"nike_run_02__openai__gpt_4o__fixture_2",
"nike_direct_03__openai__gpt_4o__fixture_2",
"nike_run_01__openai__gpt_4o__fixture_2",
"general_shoe_02__openai__gpt_4o__fixture_2",
"nike_skep_06__openai__gpt_4o__fixture_2",
"nike_comp_09__openai__gpt_4o__fixture_2",
"nike_perf_03__openai__gpt_4o__fixture_2",
"general_sust_02__openai__gpt_4o__fixture_2",
"nike_direct_04__openai__gpt_4o__fixture_2",
"nike_style_01__openai__gpt_4o__fixture_2",
"nike_comp_08__openai__gpt_4o__fixture_2",
"nike_perf_02__openai__gpt_4o__fixture_2",
"general_skep_01__openai__gpt_4o__fixture_2",
"nike_comp_07__openai__gpt_4o__fixture_2",
"nike_direct_05__openai__gpt_4o__fixture_2",
"general_culture_01__openai__gpt_4o__fixture_2",
"nike_comp_06__openai__gpt_4o__fixture_2",
"nike_perf_01__openai__gpt_4o__fixture_2",
"nike_direct_06__openai__gpt_4o__fixture_2",
"nike_comp_05__openai__gpt_4o__fixture_2",
"nike_skep_05__openai__gpt_4o__fixture_2",
"nike_comp_04__openai__gpt_4o__fixture_2",
"nike_direct_07__openai__gpt_4o__fixture_2",
"general_shoe_01__openai__gpt_4o__fixture_2",
"nike_comp_03__openai__gpt_4o__fixture_2",
"general_comp_03__openai__gpt_4o__fixture_2",
"general_sust_01__openai__gpt_4o__fixture_2",
"nike_style_05__openai__gpt_4o__fixture_2",
"nike_comp_02__openai__gpt_4o__fixture_2",
"nike_skep_04__openai__gpt_4o__fixture_2",
"nike_product_07__openai__gpt_4o__fixture_2",
"nike_comp_01__openai__gpt_4o__fixture_2",
"general_skep_02__openai__gpt_4o__fixture_2",
"general_shoe_03__openai__gpt_4o__fixture_2",
"nike_sust_06__openai__gpt_4o__fixture_2",
"nike_value_03__openai__gpt_4o__fixture_2",
"nike_skep_03__openai__gpt_4o__fixture_2",
"nike_sust_05__openai__gpt_4o__fixture_2",
"general_run_04__openai__gpt_4o__fixture_2",
"nike_sust_04__openai__gpt_4o__fixture_2",
"nike_product_06__openai__gpt_4o__fixture_2",
"nike_sust_03__openai__gpt_4o__fixture_2",
"nike_skep_02__openai__gpt_4o__fixture_2",
"nike_style_04__openai__gpt_4o__fixture_2",
"nike_run_03__openai__gpt_4o__fixture_2",
"general_comp_02__openai__gpt_4o__fixture_2",
"nike_sust_02__openai__gpt_4o__fixture_2",
"general_run_01__openai__gpt_4o__fixture_2",
"nike_skep_01__openai__gpt_4o__fixture_2",
"nike_sust_01__openai__gpt_4o__fixture_2",
"general_culture_02__openai__gpt_4o__fixture_2",
"general_shoe_04__openai__gpt_4o__fixture_2",
"nike_value_06__openai__gpt_4o__fixture_2",
"nike_value_01__openai__gpt_4o__fixture_2",
"general_comp_01__openai__gpt_4o__fixture_2",
"nike_value_05__openai__gpt_4o__fixture_2",
"nike_bball_06__openai__gpt_4o__fixture_2",
"nike_product_04__openai__gpt_4o__fixture_2",
"nike_value_04__openai__gpt_4o__fixture_2",
"nike_comp_02__claude__claude_sonnet_4_6__fixture_2",
"nike_run_07__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_04__claude__claude_sonnet_4_6__fixture_2",
"nike_bball_04__claude__claude_sonnet_4_6__fixture_2",
"nike_style_01__claude__claude_sonnet_4_6__fixture_2",
"nike_run_06__claude__claude_sonnet_4_6__fixture_2",
"general_culture_01__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_03__claude__claude_sonnet_4_6__fixture_2",
"nike_bball_02__claude__claude_sonnet_4_6__fixture_2",
"general_culture_02__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_02__claude__claude_sonnet_4_6__fixture_2",
"nike_style_04__claude__claude_sonnet_4_6__fixture_2",
"general_culture_03__claude__claude_sonnet_4_6__fixture_2",
"nike_value_05__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_01__claude__claude_sonnet_4_6__fixture_2",
"nike_bball_06__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_06__claude__claude_sonnet_4_6__fixture_2",
"general_skep_01__claude__claude_sonnet_4_6__fixture_2",
"nike_product_04__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_06__claude__claude_sonnet_4_6__fixture_2",
"general_skep_02__claude__claude_sonnet_4_6__fixture_2",
"general_skep_03__claude__claude_sonnet_4_6__fixture_2",
"nike_style_03__claude__claude_sonnet_4_6__fixture_2",
"general_sust_01__claude__claude_sonnet_4_6__fixture_2",
"nike_run_05__claude__claude_sonnet_4_6__fixture_2",
"general_sust_02__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_01__claude__claude_sonnet_4_6__fixture_2",
"nike_bball_05__claude__claude_sonnet_4_6__fixture_2",
"nike_style_02__claude__claude_sonnet_4_6__fixture_2",
"nike_run_04__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_02__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_01__claude__claude_sonnet_4_6__fixture_2",
"nike_product_07__claude__claude_sonnet_4_6__fixture_2",
"nike_run_03__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_03__claude__claude_sonnet_4_6__fixture_2",
"nike_value_02__claude__claude_sonnet_4_6__fixture_2",
"nike_product_06__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_02__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_03__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_04__claude__claude_sonnet_4_6__fixture_2",
"nike_run_02__claude__claude_sonnet_4_6__fixture_2",
"nike_product_05__claude__claude_sonnet_4_6__fixture_2",
"nike_style_06__claude__claude_sonnet_4_6__fixture_2",
"nike_product_02__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_03__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_05__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_09__claude__claude_sonnet_4_6__fixture_2",
"nike_product_01__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_08__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_07__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_07__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_04__claude__claude_sonnet_4_6__fixture_2",
"general_run_03__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_07__claude__claude_sonnet_4_6__fixture_2",
"nike_skep_08__claude__claude_sonnet_4_6__fixture_2",
"nike_bball_01__claude__claude_sonnet_4_6__fixture_2",
"general_run_01__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_05__claude__claude_sonnet_4_6__fixture_2",
"nike_run_01__claude__claude_sonnet_4_6__fixture_2",
"general_run_02__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_05__claude__claude_sonnet_4_6__fixture_2",
"nike_value_04__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_06__claude__claude_sonnet_4_6__fixture_2",
"nike_product_03__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_04__claude__claude_sonnet_4_6__fixture_2",
"nike_bball_03__claude__claude_sonnet_4_6__fixture_2",
"general_run_04__claude__claude_sonnet_4_6__fixture_2",
"nike_sust_06__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_03__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_05__claude__claude_sonnet_4_6__fixture_2",
"general_comp_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_02__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_02__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_03__claude__claude_sonnet_4_6__fixture_2",
"nike_comp_04__claude__claude_sonnet_4_6__fixture_2",
"nike_perf_01__claude__claude_sonnet_4_6__fixture_2",
"general_comp_04__claude__claude_sonnet_4_6__fixture_2",
"nike_value_01__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_07__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_01__claude__claude_sonnet_4_6__fixture_2",
"nike_style_05__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_06__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_02__claude__claude_sonnet_4_6__fixture_2",
"nike_value_03__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_05__claude__claude_sonnet_4_6__fixture_2",
"general_shoe_03__claude__claude_sonnet_4_6__fixture_2",
"nike_value_06__claude__claude_sonnet_4_6__fixture_2",
"nike_direct_04__claude__claude_sonnet_4_6__fixture_2"
]
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "What is Nike best known for?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "What is Nike best known for?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_04__run_2"
],
"patternDescription": "Expensive framing present"
}Competitors mentioned before Nike
Strengthen comparison and category-leadership content so Nike is cited first rather than as a follow-up option.
Why this recommendation
Nike appeared after competitor brands in the answer, indicating weak first-mention leadership.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike a premium brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_05__run_2"
],
"patternDescription": "Brand mentioned after competitors"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Is Nike a premium brand?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike a premium brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_05__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "is nike actually the best sports brand anymore". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "is nike actually the best sports brand anymore",
"queryCategory": "direct_brand",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_07__run_2"
],
"patternDescription": "Expensive framing present"
}Competitors mentioned before Nike
Strengthen comparison and category-leadership content so Nike is cited first rather than as a follow-up option.
Why this recommendation
Nike appeared after competitor brands in the answer, indicating weak first-mention leadership.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What technology does Nike use in running shoes?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_03__run_2"
],
"patternDescription": "Brand mentioned after competitors"
}Negative framing: overhyped / losing relevance
Counter with modern, proof-backed storytelling: recent innovation moments, athlete validation, and creator-driven cultural credibility that demonstrates current relevance.
Why this recommendation
"overhyped" framing surfaced for "What technology does Nike use in running shoes?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What technology does Nike use in running shoes?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_03__run_2"
],
"patternDescription": "Overhyped or losing-relevance framing"
}Competitors mentioned before Nike
Strengthen comparison and category-leadership content so Nike is cited first rather than as a follow-up option.
Why this recommendation
Nike appeared after competitor brands in the answer, indicating weak first-mention leadership.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "nike tech sounds good but does it actually matter",
"queryCategory": "performance_innovation",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_perf_06__run_2"
],
"patternDescription": "Brand mentioned after competitors"
}Negative framing: overhyped / losing relevance
Counter with modern, proof-backed storytelling: recent innovation moments, athlete validation, and creator-driven cultural credibility that demonstrates current relevance.
Why this recommendation
"overhyped" framing surfaced for "nike tech sounds good but does it actually matter".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "nike tech sounds good but does it actually matter",
"queryCategory": "performance_innovation",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_perf_06__run_2"
],
"patternDescription": "Overhyped or losing-relevance framing"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Are Nike shoes overpriced?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 81,
"queryText": "Are Nike shoes overpriced?",
"queryCategory": "value_price_perception",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_value_01__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Is Nike worth the money?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 78,
"queryText": "Is Nike worth the money?",
"queryCategory": "value_price_perception",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_value_02__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Best Nike shoes under 150 dollars". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 78,
"queryText": "Best Nike shoes under 150 dollars",
"queryCategory": "value_price_perception",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_value_03__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Is Nike better value than Adidas?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 81,
"queryText": "Is Nike better value than Adidas?",
"queryCategory": "value_price_perception",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_value_04__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "why is nike so expensive now". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 78,
"queryText": "why is nike so expensive now",
"queryCategory": "value_price_perception",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_value_05__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "is nike quality still worth the price". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"premium",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 72,
"queryText": "is nike quality still worth the price",
"queryCategory": "value_price_perception",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_value_06__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Is Nike sustainable?" included greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive",
"greenwashing"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"about.nike.com",
"theguardian.com",
"forbes.com",
"ft.com"
],
"visibilityScore": 83,
"queryText": "Is Nike sustainable?",
"queryCategory": "sustainability_ethics",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_sust_01__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Is Nike sustainable?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive",
"greenwashing"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"about.nike.com",
"theguardian.com",
"forbes.com",
"ft.com"
],
"visibilityScore": 83,
"queryText": "Is Nike sustainable?",
"queryCategory": "sustainability_ethics",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_sust_01__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Has Nike improved its sustainability record?" included greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive",
"greenwashing"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"about.nike.com",
"theguardian.com",
"forbes.com",
"ft.com"
],
"visibilityScore": 83,
"queryText": "Has Nike improved its sustainability record?",
"queryCategory": "sustainability_ethics",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_sust_02__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Has Nike improved its sustainability record?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive",
"greenwashing"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"about.nike.com",
"theguardian.com",
"forbes.com",
"ft.com"
],
"visibilityScore": 83,
"queryText": "Has Nike improved its sustainability record?",
"queryCategory": "sustainability_ethics",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_sust_02__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Nike vs Adidas". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs Adidas",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_01__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Nike vs ASICS for marathon training". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs ASICS for marathon training",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_06__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Best Nike running shoes for beginners". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 83,
"queryText": "Best Nike running shoes for beginners",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_run_01__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "what nike shoe should i get for half marathon training". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 83,
"queryText": "what nike shoe should i get for half marathon training",
"queryCategory": "running_training",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_run_07__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Why do some people dislike Nike?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Why do some people dislike Nike?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_skep_02__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Is Nike losing relevance?" included unethical, greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Is Nike losing relevance?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_03__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Is Nike losing relevance?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Is Nike losing relevance?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_03__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Has Nike quality gone down?" included unethical, greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Has Nike quality gone down?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_04__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Has Nike quality gone down?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Has Nike quality gone down?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_04__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Are Nike shoes less durable than they used to be?" included unethical, greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are Nike shoes less durable than they used to be?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_05__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Are Nike shoes less durable than they used to be?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are Nike shoes less durable than they used to be?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_05__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "has nike lost its edge". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "has nike lost its edge",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_07__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "are people getting tired of nike" included unethical, greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "are people getting tired of nike",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_skep_08__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "are people getting tired of nike". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "are people getting tired of nike",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_skep_08__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Adidas vs other sportswear brands". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Adidas vs other sportswear brands",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_03__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Best gym shoes overall". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Best gym shoes overall",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_04__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "How much should I spend on running shoes?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 78,
"queryText": "How much should I spend on running shoes?",
"queryCategory": "value_price_perception",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_01__run_2"
],
"patternDescription": "Expensive framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Are expensive running shoes worth it?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"businessinsider.com",
"nike.com",
"reddit.com"
],
"visibilityScore": 81,
"queryText": "Are expensive running shoes worth it?",
"queryCategory": "value_price_perception",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_02__run_2"
],
"patternDescription": "Expensive framing present"
}Competitors mentioned before Nike
Strengthen comparison and category-leadership content so Nike is cited first rather than as a follow-up option.
Why this recommendation
Nike appeared after competitor brands in the answer, indicating weak first-mention leadership.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What makes a good athletic shoe?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_03__run_2"
],
"patternDescription": "Brand mentioned after competitors"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "What makes Nike different from other sportswear brands?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "What makes Nike different from other sportswear brands?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_01__run_2"
],
"patternDescription": "Expensive framing present"
}Negative framing: overhyped / losing relevance
Counter with modern, proof-backed storytelling: recent innovation moments, athlete validation, and creator-driven cultural credibility that demonstrates current relevance.
Why this recommendation
"overhyped" framing surfaced for "What makes a good athletic shoe?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What makes a good athletic shoe?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_03__run_2"
],
"patternDescription": "Overhyped or losing-relevance framing"
}Competitors mentioned before Nike
Strengthen comparison and category-leadership content so Nike is cited first rather than as a follow-up option.
Why this recommendation
Nike appeared after competitor brands in the answer, indicating weak first-mention leadership.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What shoe technology is important for running?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_04__run_2"
],
"patternDescription": "Brand mentioned after competitors"
}Negative framing: overhyped / losing relevance
Counter with modern, proof-backed storytelling: recent innovation moments, athlete validation, and creator-driven cultural credibility that demonstrates current relevance.
Why this recommendation
"overhyped" framing surfaced for "What shoe technology is important for running?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What shoe technology is important for running?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_04__run_2"
],
"patternDescription": "Overhyped or losing-relevance framing"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Are premium running shoes a scam?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are premium running shoes a scam?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"general_skep_01__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Do expensive shoes really perform better?" included unethical, greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Do expensive shoes really perform better?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"general_skep_02__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Do expensive shoes really perform better?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Do expensive shoes really perform better?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"general_skep_02__run_2"
],
"patternDescription": "Expensive framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "Are all athletic shoe brands basically the same?" included unethical, greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are all athletic shoe brands basically the same?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 3,
"affectedRunIds": [
"general_skep_03__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Sustainability / ethics narrative under pressure
Publish concrete, substantiated sustainability evidence — specific targets, third-party validation, and measurable progress — to counter vague or skeptical framing.
Why this recommendation
The response to "What shoe brands are actually sustainable?" included greenwashing framing, indicating Claude is surfacing ethical/sustainability skepticism without counterbalancing proof.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive",
"greenwashing"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"about.nike.com",
"theguardian.com",
"forbes.com",
"ft.com"
],
"visibilityScore": 83,
"queryText": "What shoe brands are actually sustainable?",
"queryCategory": "sustainability_ethics",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_sust_02__run_2"
],
"patternDescription": "Sustainability skepticism framing present"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "What shoe brands are actually sustainable?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive",
"greenwashing"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"about.nike.com",
"theguardian.com",
"forbes.com",
"ft.com"
],
"visibilityScore": 83,
"queryText": "What shoe brands are actually sustainable?",
"queryCategory": "sustainability_ethics",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_sust_02__run_2"
],
"patternDescription": "Expensive framing present"
}Competitors mentioned before Nike
Strengthen comparison and category-leadership content so Nike is cited first rather than as a follow-up option.
Why this recommendation
Nike appeared after competitor brands in the answer, indicating weak first-mention leadership.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike still the leading sportswear brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_02__run_2"
],
"patternDescription": "Brand mentioned after competitors"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Is Nike still the leading sportswear brand?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike still the leading sportswear brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_02__run_2"
],
"patternDescription": "Expensive framing present"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike still the leading sportswear brand?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike still the leading sportswear brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike vs Puma for lifestyle sneakers".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs Puma for lifestyle sneakers",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_05__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Is Nike still the leading sportswear brand?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike still the leading sportswear brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_02__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Why is Nike so popular?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"performance_led",
"culturally_influential",
"category_leader",
"premium"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 86,
"queryText": "Why is Nike so popular?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Why is Nike so popular?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"performance_led",
"culturally_influential",
"category_leader",
"premium"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 86,
"queryText": "Why is Nike so popular?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_03__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What is Nike best known for?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "What is Nike best known for?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "What is Nike best known for?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "What is Nike best known for?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_04__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike a premium brand?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike a premium brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_05__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Is Nike a premium brand?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "later",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"premium",
"comfort_focused",
"ubiquitous",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 58,
"queryText": "Is Nike a premium brand?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_05__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "why do people still buy nike over other brands", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"performance_led",
"culturally_influential",
"category_leader",
"premium"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 86,
"queryText": "why do people still buy nike over other brands",
"queryCategory": "direct_brand",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_06__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "why do people still buy nike over other brands".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"performance_led",
"culturally_influential",
"category_leader",
"premium"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 86,
"queryText": "why do people still buy nike over other brands",
"queryCategory": "direct_brand",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_direct_06__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "is nike actually the best sports brand anymore", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "is nike actually the best sports brand anymore",
"queryCategory": "direct_brand",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_07__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "is nike actually the best sports brand anymore".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "is nike actually the best sports brand anymore",
"queryCategory": "direct_brand",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_07__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What are Nike's most innovative running shoes?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 73,
"queryText": "What are Nike's most innovative running shoes?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "What are Nike's most innovative running shoes?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 73,
"queryText": "What are Nike's most innovative running shoes?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_01__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike good for serious runners?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 81,
"queryText": "Is Nike good for serious runners?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "Is Nike good for serious runners?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 81,
"queryText": "Is Nike good for serious runners?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_02__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What technology does Nike use in running shoes?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What technology does Nike use in running shoes?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "What technology does Nike use in running shoes?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What technology does Nike use in running shoes?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Are Nike shoes good for marathon training?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 73,
"queryText": "Are Nike shoes good for marathon training?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "Are Nike shoes good for marathon training?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 73,
"queryText": "Are Nike shoes good for marathon training?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike still leading in performance footwear innovation?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 81,
"queryText": "Is Nike still leading in performance footwear innovation?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_05__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "Is Nike still leading in performance footwear innovation?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 81,
"queryText": "Is Nike still leading in performance footwear innovation?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_05__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "nike tech sounds good but does it actually matter", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "nike tech sounds good but does it actually matter",
"queryCategory": "performance_innovation",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_perf_06__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "nike tech sounds good but does it actually matter".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "nike tech sounds good but does it actually matter",
"queryCategory": "performance_innovation",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_perf_06__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "are nike running shoes all hype or actually good", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 73,
"queryText": "are nike running shoes all hype or actually good",
"queryCategory": "performance_innovation",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_07__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "are nike running shoes all hype or actually good".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 73,
"queryText": "are nike running shoes all hype or actually good",
"queryCategory": "performance_innovation",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_perf_07__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike shoes for everyday wear".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 74,
"queryText": "Best Nike shoes for everyday wear",
"queryCategory": "footwear_product_choice",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_product_01__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike shoes for running".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 81,
"queryText": "Best Nike shoes for running",
"queryCategory": "footwear_product_choice",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_product_02__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike shoes for the gym".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"premium",
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 75,
"queryText": "Best Nike shoes for the gym",
"queryCategory": "footwear_product_choice",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_product_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Which Nike shoes are worth buying right now?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 74,
"queryText": "Which Nike shoes are worth buying right now?",
"queryCategory": "footwear_product_choice",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_product_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Are Nike shoes durable?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 81,
"queryText": "Are Nike shoes durable?",
"queryCategory": "footwear_product_choice",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_product_05__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "are expensive nike shoes worth it".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"premium",
"comfort_focused"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 75,
"queryText": "are expensive nike shoes worth it",
"queryCategory": "footwear_product_choice",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_product_06__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "which nike shoes are actually comfortable for all day wear".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 74,
"queryText": "which nike shoes are actually comfortable for all day wear",
"queryCategory": "footwear_product_choice",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_product_07__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Why is Nike so influential in sneaker culture?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"stylish",
"comfort_focused"
],
"competitorMentions": [
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 75,
"queryText": "Why is Nike so influential in sneaker culture?",
"queryCategory": "style_culture",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_style_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike more fashion than sport now?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"stylish"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 68,
"queryText": "Is Nike more fashion than sport now?",
"queryCategory": "style_culture",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_style_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What role does Nike play in streetwear culture?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"culturally_influential"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 69,
"queryText": "What role does Nike play in streetwear culture?",
"queryCategory": "style_culture",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_style_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Why are Nike collaborations so popular?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"culturally_influential"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 69,
"queryText": "Why are Nike collaborations so popular?",
"queryCategory": "style_culture",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_style_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "nike feels more like a fashion brand now, is that true", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"culturally_influential"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 69,
"queryText": "nike feels more like a fashion brand now, is that true",
"queryCategory": "style_culture",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_style_05__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "why does nike dominate sneaker culture", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"culturally_influential",
"stylish",
"comfort_focused"
],
"competitorMentions": [
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 75,
"queryText": "why does nike dominate sneaker culture",
"queryCategory": "style_culture",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_style_06__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike vs Puma for lifestyle sneakers".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs Puma for lifestyle sneakers",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_05__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike vs Adidas", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs Adidas",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike vs Adidas".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs Adidas",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_01__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike vs Adidas".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs Adidas",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_01__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike vs New Balance", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Nike vs New Balance",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike vs New Balance".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Nike vs New Balance",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_02__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike vs New Balance".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Nike vs New Balance",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_02__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike vs HOKA for running", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs HOKA for running",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike vs HOKA for running".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs HOKA for running",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike vs HOKA for running".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs HOKA for running",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_03__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike vs On for performance running", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs On for performance running",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike vs On for performance running".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs On for performance running",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike vs On for performance running".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs On for performance running",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_04__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike vs Puma for lifestyle sneakers", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "Nike vs Puma for lifestyle sneakers",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_05__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike vs ASICS for marathon training", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs ASICS for marathon training",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_06__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike vs ASICS for marathon training".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs ASICS for marathon training",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_06__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike vs ASICS for marathon training".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Nike vs ASICS for marathon training",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_06__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Nike or Adidas, which is better overall", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Nike or Adidas, which is better overall",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_07__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Nike or Adidas, which is better overall".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Nike or Adidas, which is better overall",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_07__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Nike or Adidas, which is better overall".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Nike or Adidas, which is better overall",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_07__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "for running, is nike better than hoka now", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "for running, is nike better than hoka now",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_08__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "for running, is nike better than hoka now".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "for running, is nike better than hoka now",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_08__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "for running, is nike better than hoka now".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "for running, is nike better than hoka now",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_comp_08__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "is new balance beating nike right now", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "is new balance beating nike right now",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_09__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "is new balance beating nike right now".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "is new balance beating nike right now",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_09__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "is new balance beating nike right now".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "is new balance beating nike right now",
"queryCategory": "comparisons",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_comp_09__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike running shoes for beginners".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 83,
"queryText": "Best Nike running shoes for beginners",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_run_01__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike running shoes for long distance".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"comfort_focused"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 81,
"queryText": "Best Nike running shoes for long distance",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_run_02__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike shoes for strength training".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"comfort_focused"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 81,
"queryText": "Best Nike shoes for strength training",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_run_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best Nike shoes for HIIT workouts".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 74,
"queryText": "Best Nike shoes for HIIT workouts",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_run_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Is Nike good for trail running?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 74,
"queryText": "Is Nike good for trail running?",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_run_05__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "are nike gym shoes actually good for lifting".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 74,
"queryText": "are nike gym shoes actually good for lifting",
"queryCategory": "running_training",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_run_06__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "what nike shoe should i get for half marathon training".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 83,
"queryText": "what nike shoe should i get for half marathon training",
"queryCategory": "running_training",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_run_07__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike overhyped?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 69,
"queryText": "Is Nike overhyped?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Why do some people dislike Nike?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Why do some people dislike Nike?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"nike_skep_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Is Nike losing relevance?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Is Nike losing relevance?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Has Nike quality gone down?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Has Nike quality gone down?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Are Nike shoes less durable than they used to be?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are Nike shoes less durable than they used to be?",
"queryCategory": "skepticism_criticism",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_05__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "nike used to feel aspirational, now it feels generic", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 69,
"queryText": "nike used to feel aspirational, now it feels generic",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_skep_06__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "has nike lost its edge", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "has nike lost its edge",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"nike_skep_07__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "are people getting tired of nike", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "are people getting tired of nike",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"nike_skep_08__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "What is the best running shoe to buy?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 74,
"queryText": "What is the best running shoe to buy?",
"queryCategory": "footwear_product_choice",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"general_run_01__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "What running shoe should I buy?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"nike.com",
"runrepeat.com",
"footlocker.com",
"finishline.com"
],
"visibilityScore": 74,
"queryText": "What running shoe should I buy?",
"queryCategory": "footwear_product_choice",
"queryStyle": "consumer_voice",
"queryPriority": 5,
"affectedRunIds": [
"general_run_02__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "What are the best shoes for marathon training?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 74,
"queryText": "What are the best shoes for marathon training?",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"general_run_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "What shoes are good for beginners running?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"comfort_focused",
"accessible"
],
"competitorMentions": [],
"ownedSourcePresent": true,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"nike.com",
"believeintherun.com"
],
"visibilityScore": 74,
"queryText": "What shoes are good for beginners running?",
"queryCategory": "running_training",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"general_run_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Best athletic shoes compared", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Best athletic shoes compared",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best athletic shoes compared".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Best athletic shoes compared",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_01__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Best athletic shoes compared".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"comfort_focused"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 86,
"queryText": "Best athletic shoes compared",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_01__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What is the best sports shoe brand?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "What is the best sports shoe brand?",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"general_comp_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "What is the best sports shoe brand?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "What is the best sports shoe brand?",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"general_comp_02__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "What is the best sports shoe brand?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [],
"competitorMentions": [
"ASICS"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 74,
"queryText": "What is the best sports shoe brand?",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"general_comp_02__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Adidas vs other sportswear brands", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Adidas vs other sportswear brands",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Adidas vs other sportswear brands".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Adidas vs other sportswear brands",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Adidas vs other sportswear brands".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Adidas vs other sportswear brands",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_03__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Best gym shoes overall", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Best gym shoes overall",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
3 retailer/review sources vs 0 editorial for "Best gym shoes overall".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Best gym shoes overall",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "Best gym shoes overall".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"premium",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"HOKA",
"On"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runrepeat.com",
"runnersworld.com",
"en.wikipedia.org",
"sneakernews.com"
],
"visibilityScore": 70,
"queryText": "Best gym shoes overall",
"queryCategory": "comparisons",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_comp_04__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What makes a good athletic shoe?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What makes a good athletic shoe?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What shoe technology is important for running?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What shoe technology is important for running?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_04__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "What shoe technology is important for running?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What shoe technology is important for running?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_04__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Best sneaker brands for everyday wear", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"stylish"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"hypebeast.com",
"highsnobiety.com",
"complex.com",
"sneakernews.com"
],
"visibilityScore": 68,
"queryText": "Best sneaker brands for everyday wear",
"queryCategory": "style_culture",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_culture_03__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Are premium running shoes a scam?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"premium",
"expensive"
],
"competitorMentions": [],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are premium running shoes a scam?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"general_skep_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "Do expensive shoes really perform better?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Do expensive shoes really perform better?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 4,
"affectedRunIds": [
"general_skep_02__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Price / value narrative needs reinforcement
Publish product-proof content that substantiates premium pricing — performance data, durability evidence, craftsmanship, and the cost-per-use argument. Empower retailers with the same story.
Why this recommendation
Expensive framing surfaced for "Are all athletic shoe brands basically the same?". If unaddressed, price skepticism compounds across value-sensitive consumer-voice queries.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "category_including",
"framingTags": [
"innovative",
"performance_led",
"culturally_influential",
"premium",
"stylish",
"comfort_focused",
"expensive",
"unethical",
"greenwashing"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"reddit.com",
"ft.com",
"runrepeat.com"
],
"visibilityScore": 72,
"queryText": "Are all athletic shoe brands basically the same?",
"queryCategory": "skepticism_criticism",
"queryStyle": "consumer_voice",
"queryPriority": 3,
"affectedRunIds": [
"general_skep_03__run_2"
],
"patternDescription": "Expensive framing present"
}Retailer / review dominance — seed editorial authority
Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.
Why this recommendation
4 retailer/review sources vs 0 editorial for "What makes a good athletic shoe?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "top_three",
"directness": "direct",
"framingTags": [
"innovative",
"performance_led",
"comfort_focused",
"overhyped"
],
"competitorMentions": [
"ASICS",
"HOKA"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"runnersworld.com",
"runrepeat.com",
"believeintherun.com",
"doctorsofrunning.com"
],
"visibilityScore": 71,
"queryText": "What makes a good athletic shoe?",
"queryCategory": "performance_innovation",
"queryStyle": "structured",
"queryPriority": 4,
"affectedRunIds": [
"general_shoe_03__run_2"
],
"patternDescription": "Retailer/review source dominance"
}No owned source cited — strengthen owned authority
Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.
Why this recommendation
4 sources cited for "What makes Nike different from other sportswear brands?", none from owned domains.
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "What makes Nike different from other sportswear brands?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_01__run_2"
],
"patternDescription": "Zero owned sources among cited domains"
}Wikipedia shapes the answer without owned presence
Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.
Why this recommendation
Wikipedia is cited without any owned brand source for "What makes Nike different from other sportswear brands?".
▸ View evidence
{
"brandMentioned": true,
"mentionRank": "first",
"directness": "direct",
"framingTags": [
"innovative",
"culturally_influential",
"category_leader",
"premium",
"stylish",
"comfort_focused",
"expensive"
],
"competitorMentions": [
"Adidas",
"New Balance",
"ASICS",
"On",
"Jordan Brand"
],
"ownedSourcePresent": false,
"sourceCount": 4,
"topDomains": [
"businessinsider.com",
"ft.com",
"en.wikipedia.org",
"forbes.com"
],
"visibilityScore": 87,
"queryText": "What makes Nike different from other sportswear brands?",
"queryCategory": "direct_brand",
"queryStyle": "structured",
"queryPriority": 5,
"affectedRunIds": [
"nike_direct_01__run_2"
],
"patternDescription": "Wikipedia cited, no owned source"
}