ComparisonsCritical priorityStructured

What is the best sports shoe brand?

Brand leadership across athletic footwear

Demo · fixture data

9 runs across 2 providers

Provider: claudeModel: claude-sonnet-4-6Web search: offRun: May 14, 2026, 10:28 PMStatus: completed

Visibility Score

74/ 100

Presence25/25

Is Nike mentioned at all?

Mention Rank25/25

Where does Nike first appear relative to other brands?

Directness20/20

Is the answer directly about Nike or a category answer?

Framing0/15

How positively or negatively is Nike framed?

Source Support4/15

Are credible sources cited, including owned domains?

Analyst Summary

First mentioned

Nike appeared as the primary subject and first named brand, with no distinct framing signals, supported by 4 sources, none from owned domains.

Directness

Direct: the answer is specifically about Nike

Nike Mentioned

Yes

Competitor Crowding

Owned Source Present

Framing Tags

Rule-based, deterministic

No framing signals detected

Competitor Mentions

ASICS

Model Answer

claude-sonnet-4-6

Showing full answer

Comparing Nike to other athletic brands depends on what matters to you. Nike is the biggest and most famous, but brands like ASICS and On have loyal followings. Nike pricing is higher but the brand recognition might be worth it. Different brands excel at different things—you have to consider what you're looking for in a shoe.

Sources

4 sources extracted

Type	Domain	URL	Tier
★Review	runrepeat.com	https://runrepeat.com/nike-vs-competitors	high authority
★Review	runnersworld.com	https://www.runnersworld.com/gear/nike-comparison	high authority
ΩWikipedia	en.wikipedia.org	https://en.wikipedia.org/wiki/Nike,_Inc.	high authority
★Review	sneakernews.com	https://sneakernews.com/nike-adidas-comparison	high authority

Score Trend

One line per provider · all targets

Latest vs Previous Run

Change detection

Visibility Score

74→74+0

Source Count

4→4+0

No significant changes detected between runs.

Query Recommendations

3 actions

No owned source cited — strengthen owned authority

mediumOwned Source Strengthening

Create citable, authoritative content on owned domains that directly addresses this query. Third-party sources currently shape the answer entirely.

Why this recommendation

4 sources cited for "What is the best sports shoe brand?", none from owned domains.

▸ View evidence

{
  "brandMentioned": true,
  "mentionRank": "first",
  "directness": "direct",
  "framingTags": [],
  "competitorMentions": [
    "ASICS"
  ],
  "ownedSourcePresent": false,
  "sourceCount": 4,
  "topDomains": [
    "runrepeat.com",
    "runnersworld.com",
    "en.wikipedia.org",
    "sneakernews.com"
  ],
  "visibilityScore": 74,
  "queryText": "What is the best sports shoe brand?",
  "queryCategory": "comparisons",
  "queryStyle": "structured",
  "queryPriority": 5,
  "affectedRunIds": [
    "general_comp_02__run_2"
  ],
  "patternDescription": "Zero owned sources among cited domains"
}

Confidence: high· Source authority· 4 evidence points

Retailer / review dominance — seed editorial authority

mediumRetail / Ecommerce Content

Sharpen retailer PDP copy and invest in editorial / review-site coverage so the answer is shaped by category authority, not just commerce pages.

Why this recommendation

3 retailer/review sources vs 0 editorial for "What is the best sports shoe brand?".

▸ View evidence

{
  "brandMentioned": true,
  "mentionRank": "first",
  "directness": "direct",
  "framingTags": [],
  "competitorMentions": [
    "ASICS"
  ],
  "ownedSourcePresent": false,
  "sourceCount": 4,
  "topDomains": [
    "runrepeat.com",
    "runnersworld.com",
    "en.wikipedia.org",
    "sneakernews.com"
  ],
  "visibilityScore": 74,
  "queryText": "What is the best sports shoe brand?",
  "queryCategory": "comparisons",
  "queryStyle": "structured",
  "queryPriority": 5,
  "affectedRunIds": [
    "general_comp_02__run_2"
  ],
  "patternDescription": "Retailer/review source dominance"
}

Confidence: medium· Source mix· 3 evidence points

Wikipedia shapes the answer without owned presence

mediumKnowledge Ecosystem Hygiene

Ensure owned brand pages provide citable depth comparable to Wikipedia, and steward the public reference entry so the brand's narrative isn't shaped solely by third parties.

Why this recommendation

Wikipedia is cited without any owned brand source for "What is the best sports shoe brand?".

▸ View evidence

{
  "brandMentioned": true,
  "mentionRank": "first",
  "directness": "direct",
  "framingTags": [],
  "competitorMentions": [
    "ASICS"
  ],
  "ownedSourcePresent": false,
  "sourceCount": 4,
  "topDomains": [
    "runrepeat.com",
    "runnersworld.com",
    "en.wikipedia.org",
    "sneakernews.com"
  ],
  "visibilityScore": 74,
  "queryText": "What is the best sports shoe brand?",
  "queryCategory": "comparisons",
  "queryStyle": "structured",
  "queryPriority": 5,
  "affectedRunIds": [
    "general_comp_02__run_2"
  ],
  "patternDescription": "Wikipedia cited, no owned source"
}

Confidence: medium· Knowledge ecosystem· 1 evidence point

Run History

Grouped by provider · 9 runs total

Claude · claude-sonnet-4-6·6 runsActive tab

6May 14, 2026, 10:28 PMclaude-sonnet-4-6Latest

First mentioned74

5May 14, 2026, 10:19 PMclaude-sonnet-4-6

First mentioned74

4Apr 14, 2026, 10:28 PMclaude-sonnet-4-6

First mentioned70

3Apr 14, 2026, 10:19 PMclaude-sonnet-4-6

First mentioned70

2Mar 15, 2026, 10:28 PMclaude-sonnet-4-6

First mentioned86

1Mar 15, 2026, 10:19 PMclaude-sonnet-4-6

First mentioned86

OpenAI · gpt-4o·3 runs

3May 15, 2026, 5:11 AMgpt-4oLatest

First mentioned77

2Apr 15, 2026, 5:11 AMgpt-4o

First mentioned76

1Mar 16, 2026, 5:11 AMgpt-4o

First mentioned85